About Us
Running a business can feel like a solo act, but it doesn’t have to.
Meet the team that’s here to make your whole business feel more manageable and fun.
Jessica – Founder & Lead
Operations Partner
📍 New York City | ☕ Cold brew with homemade vanilla simple syrup
I believe business support should feel like a deep exhale, not another thing you have to manage. My work centers on helping founders bring structure, focus, and momentum to the behind-the-scenes parts of their business so growth does not come at the cost of burnout.
Before starting my own company, I spent over a decade at a small-but-mighty tech startup, where I supported billion-dollar clients, managed operations and logistics, contributed to investor materials, and acted as a bridge between engineers, leadership, and customers. That experience taught me how to hold a lot of context, translate complexity into systems, and keep work moving across teams and priorities.
Today, I partner with founders and small teams who are ready to stop doing everything themselves. My sweet spot is operations and strategy, from systems and workflows to delegation and decision support. I bring big-picture thinking, detail-level follow-through, and a genuine investment in the people behind the business.
When I am not deep in client work, you can usually find me performing (I am also an actor), spending time with my very spoiled bunny, Holly, or turning a half-formed idea into a Trello board before I have finished my coffee.
Working with Me Feels Like...
…gaining a best friend who just happens to know a lot about running a business without losing your mind. I care deeply about your ideas, your growth, and everything you're building, and I will be right there celebrating every milestone along the way.
Erica – Operations Support Specialist
📍 New York City | 🫖 London Fog if I’m feeling fancy
I'm Erica!
When I was working corporate jobs, I spent a lot of time tailoring my resume’s “About Me” section. Eventually, thanks to some corporate pals, I landed on: “Detail-oriented and mission-driven professional with 10+ years of multifaceted experience, known for precision in detailed tasks, collaborative work ethic, and strong communication skills.”
That sounds very official, sure, but it doesn’t really capture the nuance I love. (I’m an actor like Jess, and actors love when our text gives us something to work with.)
What I want to say when folks ask about my resume is: I’ve done a lot of different things over the years. I’m a fast learner, deeply detail-oriented, and genuinely invested in doing things well. I’m comfortable tackling tedious tasks, navigating customer communication, and handling the things you’d rather not think about; I know how much mental space that frees up for founders and their teams.
Working with me feels like…
…you’ve hired on Eldest Daughter™. I’m the one who always did all the work in the group projects at school, and that has not changed. It means you know you have someone reliable, thorough, and proactive in your corner. I’m the person who makes sure things are handled, followed up on, and finished properly. You can trust that your work is in good hands. As a bonus, I will also provide you with many dog photos upon request (ask me about my puppy!)
Sarah – Marketing & Visibility Specialist
Sarah is an NYC-based SEO copywriter who specializes in web content, social media, ghostwriting, and brand voice strategy.
Sarah's copywriting and social media experience includes writing for thriving B2B tech apps, global brands, and small businesses. Her published work has been featured on City Guide NY, Broadway World, The Broadway Beat, and numerous SaaS tech blogs.
Storytelling-obsessed and humor-driven, Sarah is committed to using compelling narratives and optimized technical writing to promote an inspiring and authentic brand experience. You can check out some of her copywriting here.
“The content Sarah creates for my business feels just as authentic to my voice as if I was creating it myself. With Sarah’s strategies, I’ve been able to reach a wide variety of new customers, and the sales from our social media presence have been game-changing for my company. Sarah is a great communicator and always welcomes any thoughts or questions I might have. I highly recommend her if you want to up-level your small business!" -Martha Peralta Owner, Bella Princess
“Sarah's work has completely taken the burden off my mind while simultaneously elevating my brand! From the first consultation I felt supported, understood, and even championed. Sarah took the time to genuinely get to know my business and what I was looking to achieve with a social media presence. She continually guides me with new ideas for content, and her creativity always pleasantly surprises me. Sarah has single handedly increased my visibility online and helped me to grow my business to what it is today.” Brittney Hamilton Owner, B. Lee Productions/The Studio